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Every business matters

Problem
For small retail businesses there is always a problem for advertising and attracting new customers. Mainly due to the budget limit and lack of presence in the Internet.
The government supports the small businesses by special programmes and subsidies. But still it is not enough.
So the problem we are addressing to is
Engagement of the small retail businesses in Lappeenranta's retail community

Stakeholders

Small Businesses

Residents (mainly new comers)

City council

Main competitors

Google	Facebook
Not all the shops are there	Only community
Time consuming	Have to log in and use Facebook
Not dedicated for sustainability (made from recycled materials)	User provides to FB personal data and search history

Solution
Website, where

shops can list their products

residents can easily locate the shops which sell desired product

Targeted sustainability dimensions

Social	- Helping to residents locate the products - Build the community of small businesses
Individual	Less stress in finding products
Environmental	- Residents less travel → reduce CO2 emissions - Promote second hand and products made from recycled materials - Good quality products lasts longer → reduce waste and overconsumption
Economic	Chance for shops to advertise themselves, grow the share on the market at no cost

Ways to engage small retail businesses to use ShopDock

Small Businesses	- Blog with articles related to running the small business (latest regulations, tips, advertisements, etc.) - Forum, where businesses interact with residents (clients)
Residents	- Provide them a service to search where to buy goods -
City council	-