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SOCIAL
| CATEGORY | Description | IMPACT | EXAMPLE FEATURES | |
| Sense of Community | Feeling of belonging to an organization, to an area or to a group of like-minded people. | Strong sense of belonging, Encourages cooperation, Enhances overall wellbeing | Community forums, User profiles & Badges based on participation in community | |
| Trust | Firm belief in the reliability, truth, or ability of someone or something. | User confidence, Loyalty, Long term engagement | 2 Factor Authentication, User Reviews & Ratings, Transparency & Reliability | |
| Inclusiveness & Diversity | The inclusion of people who might otherwise be excluded or marginalized. | Society reflection, Diverse perspectives, More user base | Multilingual support, Support users with disabilities | |
| Equity | Quality of being fair and impartial | Fair Access, Social Justice, Address inequalities | Non-discriminative algorithms, Affordable Access | |
| Participation & Communication | Imparting or interchanging thoughts, opinions or information by speech, writing, or signs. | Engage active participation, User satisfaction, Feedback based improvement | Live Chat Support, Feedback system, Interactive Polls and Surveys | |