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Every business matters
Problem
For small retail businesses there is always a problem for advertising and attracting new customers. Mainly due to the budget limit and lack of presence in the Internet.
The government supports the small businesses by special programmes and subsidies.
But still it is not enough.
So the problem we are addressing to is
Engagement of the small retail businesses in Lappeenranta's retail community
Stakeholders
Small shops in Lappeenranta
Main competitors
| Not all the shops are there | Only community |
| Time consuming | Have to log in and use Facebook |
| Not dedicated for sustainability (made from recycled materials) | User provides to FB personal data and search history |
Solution
Website, where
- shops can list their products
- residents can easily locate the shops which sell desired product
Targeted sustainability dimensions
| Social | - Helping to residents locate the products - Build the community of small businesses |
|---|---|
| Individual | Less stress in finding products |
| Environmental | - Residents less travel → reduce CO2 emissions - Promote second hand and products made from recycled materials |
| Economic | Chance for shops to advertise themselves, grow the share on the market at no cost |
Ways to engage small retail businesses to use ShopDock