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llh2022:team_1:start [2022/04/25 18:25] – created mariiallh2022:team_1:start [2022/04/29 00:33] (current) – mariia
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-====== Problem ====== +====== ShopDock ====== 
-Where new comers can buy things in Lappeenranta?\\  +//Every business matters//
-Engagement of the small businesses in Lappeenranta retail community.+
  
-====== Solution ====== 
-**Shopdock** - website, where  
-                               * shops can list their products 
-  *                              residents can easily locate the shops which sell desired product 
  
 +**Problem statement**\\ 
 +For small retail businesses there is always a problem for advertising and attracting new customers. Mainly due to the budget limit and lack of presence in the Internet (maintenance cost).\\ 
 +The government supports the small businesses by special programmes and subsidies.
 +But still it is not enough.\\  
  
 +So the __problem__ we are addressing to is\\ 
 +//Engagement of the small retail businesses in Lappeenranta's retail community//\\ 
  
 +**Stakeholders**\\ 
 +  * Small Businesses
 +  * Users (mainly new comers)
 +  * City council
  
 +**Main competitors**\\ 
 +^ Google      ^ Facebook       ^
 +| Not all the shops are there    | Only community     | 
 +| Time consuming    | Have to log in and use Facebook    |
 +| Not dedicated for sustainability (made from recycled materials)   | User provides to FB personal data and search history    |
 +
 +
 +**Solution**\\ 
 +Website, where 
 +  * shops can list their products
 +  * users can easily locate the shops which sell desired product
 +
 +**Features**\\ 
 +  * Category based search
 +  * Forum for interaction between shops and residents
 +  * Minor community
 +
 +
 +**Targeted sustainability dimensions**\\ 
 +
 +^ Social     | - Helping to residents locate the products\\ - Build the community of small businesses          |
 +^ Individual    | - Less stress in finding products |
 +^ Environmental     | - Residents less travel -> reduce CO<sub>2</sub> emissions\\ - Promote second hand and products made from recycled materials\\ - Good quality products lasts longer -> reduce waste and overconsumption|
 +^ Economic | - Chance for shops to advertise themselves, grow the share on the market at no cost\\ - Market Analysis for planning to open a new business (which shops and categories are already on the market)|
 +
 +**Ways to engage stakeholders to use ShopDock
 +**\\ 
 +^ Small Businesses| - Blog with articles related to running the small business (latest regulations, tips, advertisements, etc.)\\ - Forum, where businesses interact with residents (clients)\\ - Register by force from city council |
 +^ Users| - Provide them a service to search where to buy goods (fulfilling their need)\\ - Reward system (discount in shops for answers in forum on behalf of the shop)  |
 +^ City council| - Have the interest in promoting and supporting the small businesses|